At the show, LG will officially launch the LG-KF700, a new handset with an optimised user interface that makes use of touch technology. Further highlights include three other handsets featuring touch technology: the convenience-oriented LG-KF600, the slim and stylish design with interactive touch lighting phone LG-KF510, and a professional-level camera phone, the LG Viewty.

At the GSMA Mobile World Congress 2008, LG will build on the momentum for touchscreen phones that it generated last year when it launched the PRADA Phone by LG, the first phone with a full LCD touch-screen. The company developed its new phones based on insight from customers and designed them to be easier and more convenient to use.

The LG-KF700 includes multiple input methods including an adaptable touchscreen, keystroke-saving Shortcut Dial and numeric keypad, which help optimise this multimedia phone for users' needs. The LG-KF600's revolutionary InteractPad? feeds forward commands to users and seems almost to read their minds.

LG Viewty has already received accolades for its high-end digital camera functions and full touchscreen LCD, which have driven sales to more than 750,000 units since its European launch last November. The super slim LG-KF510 provides animated feedback to users with its unique, touch sensitive LED panel. Both the LG-KF600 and LG Viewty received the prestigious iF Product Design Award in 2008.

'This year LG will tighten our focus on creating products based on insight from our customers,' said Mr. K.W. Kim, CEO of LG Electronics Middle East and Africa Company. 'Our customers said that advanced features and multimedia capabilities are important, but ease of use is even more important. Our new phones with touch technology not only meet, but exceed our customers' needs.

'The adaptability of touch-screens makes them a crucial element in creating more intuitive user interfaces. We see touch-screens as a growing trend in the mobile industry and are proud of our latest phones, which give us product leadership in this area,' Kim added.

The GSMA Mobile World Congress is the world's largest exhibition for the mobile industry, featuring mobile operators, vendors and content owners from across the world. Last year, over 50,000 people attended the event.

At a press conference to be held during the event, top LG executives will introduce new smart, easy to use mobile devices, as well as the company's 2008 business strategy.